KALMA is a death positive brand for the living.
After chronic illness and newfound disability took her career in custom fabrication, artist AJ Hawkins took the ashes of one dream and brought forth another - to create a conscious dark lifestyle brand. In 2018, she launched KALMA - a place to find thoughtfully sourced, handmade and vintage goods that honor mortality, celebrate beauty and cultivate curiosity.
Named for the Finnish folk character who represents death and decomposition, KALMA honors that decay is not an end but a transmutation - a vital process that makes loss into life, ends into beginnings, old into new.
KALMA is owned and operated by AJ from the cozy forest home in Washington State that she shares with her husband Daniel and their cat, Sirius.
We believe that it’s good business to be good humans.
Our products are thoughtfully sourced, with an emphasis on featuring small-batch and handmade items from a variety of woman-, enby- and minority-owned businesses. We strive to honor diversity and intersectionality in all that we do.
We take care of our earth home by operating with as little plastic as possible, using recycled and recyclable packaging, and by stocking new and vintage products made of durable and natural materials.
We believe that de-stigmatizing death helps people live better lives. We stock new products that respectfully engage with mortality and grief, and source vintage products from estate sales to help families offset the cost of elder and death care.
IT’S GOOD TO GIVE BACK
KALMA is proud to donate 10% of our profits quarterly in support of needs, causes and organizations we care about. In addition to direct support to our community members for needs like funeral expenses and end-of-life care, we have supported The Bail Project, Black Futures Lab, RAINN (Rape, Abuse & Incest National Network), The Order of The Good Death, The American Civil Liberties Union, The Southern Poverty Law Center, Planned Parenthood and The American Lung Association.